There was once a time where having a website was optional. If you had one, you were ahead of the curve in a lot of ways but you certainly weren’t falling behind. But times have changed and that is no longer the case.
Now, if you don’t have a website or some form of web presence, you are one in a million. It just makes things that much harder on people who could have potentially found your business. And it likely means that you will soon fall far enough behind that you will be left in the dirt.
Web design is one area of service that has undergone a massive change since the beginning days of the Internet. In the beginning, simply having a website that was somewhat functional, put you ahead of the curve.
But now, website design in Torquay can and should offer so much more. Websites are much more sophisticated and the attention spans of visitors has dwindled to next to nothing. User experience is everything now and if you can’t keep up, you will be left behind.
A website has to be smooth, stylish, and attention grabbing. At the same time, it has to be lightning fast because users don’t have the patience to wait more than a few seconds for a website to load. They need to be engaging and keep consumers there for longer in hopes of driving sales, among other things.
Most importantly, a website should be the optimal first impression. In this day and age, the first glimpse into a business that most of us get is through a website. When that website can’t quite deliver the message right away, there is oftentimes not a second chance.
Having a properly designed website means not only having a swanky, engaging look, but it means meeting user experience expectations. It means delivering engaging content to go with products or services to draw in the people who may not have been looking for those products or services to begin with.
It ultimately means creating the kind of first impression that keeps visitors around longer. The longer they stay, the better the odds that your business has to make real, tangible dollars. But it all comes back to your website and the first impression that it can make. A bad first impression could be costly.